Website Design for Wild Rag Boutique

I love using Squarespace to design mobile-responsive, elegant e-commerce sites for creative businesses. Squarespace has awesome pricing structures and features for online shops, and the display of products makes it especially beautiful for clothing boutiques. Setting up an online shop may be organized and simple in Squarespace, but it takes a lot of work to get it all up and running, and to custom the shop to stand out and suit your products and offerings. It’s something I love doing for my creative clients to take something off their plate!

 
Website design for Wild Rag Boutique by Rachel Cottrell of The Bloom Design Company | #websitedesigner #squarespace #websitedesign #graphicdesigner #onlineboutique #onlineshopping #westernfashion #bohowestern #mobileresponsive #creativebusiness #mycreativebiz #womeninbusiness #bossbabe #girlboss
 

the client

Sierra is a long-time friend who came to me originally for her logo design when she was just starting out her boutique. I asked her what plans she had for a website, and she was incredibly kind and generous to pass it off to me and gave me a lot of free reign to match the design of her site with her brand. We worked out the functionality of each of the pages, and then I just worked my magic to create a site that fit her vision!


the website

We started by creating the content pages (her About page, Contact page, Shipping + Returns policy page, etc.) while Sierra got all her inventory in, and then we created a template Product page. We made sure that all the details she wanted to display (fit guide, materials, model size, other similar products, etc.) were all included in that template. Then came the fun part: duplicating and replacing the content for each new product until we had a full shop, ready for customers!

 
Squarespace website design for Wild Rag Boutique by Rachel Cottrell of The Bloom Design Company | #graphicdesign #logodesign #branddesign #profilepicture #westernfashion #bohowesternfashion #onlineboutique #fashionboutique #boutiquebranding
 

unique features

Some of my favorite parts of this site are basic Squarespace flairs that are available on any site, but they suited Sierra’s site so well and just added that extra bit of customization to make her site easy to navigate for potential customers. I loved customizing a Quick View of products that customers can utilize while they’re looking at other product pages without leaving that page. Her shop page also has this cool feature where you can hover over a product and see an alternating second photo.

 
Boutique product page e-commerce website design on Squarespace for Wild Rag Boutique by Rachel Cottrell of The Bloom Design Company |  #graphicdesign #logodesign #branddesign #profilepicture #westernfashion #bohowesternfashion #onlineboutique #fashionboutique #boutiquebranding
 

mobile version

We styled her products to display on a percentage of the screen instead of a set number of pixels wide. This way, when the screen gets resized for mobile viewers, it’s still a functional, user-friendly journey navigating through all the beautiful products and images.

 
Mobile website design on Squarespace for Wild Rag Boutique by Rachel Cottrell of The Bloom Design Company | #graphicdesign #logodesign #branddesign #profilepicture #westernfashion #bohowesternfashion #onlineboutique #fashionboutique #boutiquebranding
 
 

This was my first time designing an e-commerce site a few years ago, and Sierra has generously let me use her as a guinea pig, constantly tweaking and updating her site’s design and functionality as my skill level has grown. I’m so grateful for her!

 

want to work with me?

let’s chat.

 

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Rachel Cottrell