Website Design for Emily Jenkins Photography
One of my favorite uses of a Squarespace site is for photographers as a way to display their portfolio in a beautiful, aesthetically-pleasing, and mobile-responsive website. There are so many cool image-centric features and content blocks that help you set apart your portfolio site, and I love getting to work with photographers and sift through all their beautiful images anyway!
Emily has been a long-time hobby photographer and it’s only been within the past year that she’s developed it into a fully-fledged side hustle. I’ve loved seeing Emily’s transformation of her work over the past several months and it’s always a joy to see her stunning images pop up in my feed. I was over the moon about the chance to get my hands on her beautiful images and design a website for her!
It was decided that Emily’s website would primarily function as a portfolio of her latest work, with several galleries representing her different types of photography sessions and a blog where she would share her latest projects. We started by creating landing pages (home page, contact page, about page) to display that important information, and then started developing the style of her blog posts so they were easy to navigate and optimized for SEO to invite more site traffic through search engine results.
My favorite page on Emily’s site is her homepage. It’s a strong representation of her skills and personality. The page has a big, bold image banner at the top and just below that is a staggered set of photos of Emily. The imbalance of the photos draws your attention down to continue reading, and just below her introduction, you’ll find a card-style gallery of featured images. This gallery is easy to swap out and change photos to reflect different seasons or even different photography session types.
Considering that it’s anticipated that the majority of Emily’s site traffic will be coming from mobile devices browsing Pinterest or searching for photographers on Google, we wanted to make sure that the mobile version of her blog page and individual posts was user-friendly and easy to navigate. We included two columns of blog posts so that site traffic could see more variety of posts immediately when they landed on her blog page.
I love hopping on and seeing Emily’s site every now and then to see all the updates she’s made on her own! That’s one of my favorite things about using Squarespace to design websites for my clients — even if they don’t have an extensive background understanding of website coding and design, they’re still able to hop on and start working on their site right from the start.