Brand Design for Wild Rag Boutique
A lot goes into a brand. It’s more than just your logo — it’s your identity, the styles and visual aesthetics that your business is known for, and the way your customers recognize you and keep you top of mind. In a competitive market, having a unique brand that helps you stand out against your competitors is crucial. You need something that helps you stand out.
Sierra asked me to design a logo for her new boutique. What she didn’t realize is that by asking me to help her with that little task, she was actually contracting me for a life-long recurring service where I get excited and rebrand her business for her every few years! Just kidding. But we just finished a new brand design for her a few months ago and I think this new style suits her brand better and will stick around for a long time!
logo concepts and final choice
Originally, we had a much more free-style, handwritten design for Sierra’s logo. It looked like it belonged to a small start-up online fashion boutique, which is exactly what her business was. But as it’s grown and we’ve both better understood the direction the business would take, I felt it was important to revamp the look to a more professional, timeless design that would be recognizable across platforms and looked like a bigger brand.
building out the brand
After I redesigned the logo text (including a new boho/aztec steer head design for an icon!) we re-established the fonts and colors for the brand in a new brand guide. We used a really colorful palette to reflect the vibrance of Sierra’s inventory line-up
Obviously, we also needed to update her collateral designs with her new look! Here is a peak at the new business card style:
I’m so grateful for people like Sierra who work with me long-term to establish a solid brand for their business as it evolves. It’s overwhelming to start a side hustle and worry about making the wrong decisions all along the way, so I hope that by helping Sierra with her rebrand as her boutique has grown each year, I’ve been able to alleviate some of that stress by taking care of the brand designs and updating collateral and things like that.